Plain-English definitions of the terms brands run into when fighting knockoffs on marketplaces.
A product made to imitate a genuine branded product and passed off as the real thing, using the brand's name, logo, pack...
An unauthorized copy of a branded product, ranging from an exact counterfeit with the brand's name to a lookalike replic...
Short for duplicate: a copycat product positioned as a cheaper version of a branded original. Some dupes are legal looka...
A removal request filed under the Digital Millennium Copyright Act, used to take down content that infringes copyright, ...
When a third-party seller attaches their own offer to your existing product listing, usually selling a counterfeit or us...
Genuine branded products sold through unauthorized channels, as opposed to counterfeits, which are fake. Gray market goo...
Amazon's program for brand owners, which unlocks stronger enforcement tools, including faster infringement reporting and...
TikTok Shop's official channel for intellectual property complaints. Brands can file trademark and copyright claims agai...
Walmart Marketplace's system for brand owners to manage intellectual property claims against third-party listings. Enfor...
When a seller whose counterfeit listing was removed puts the same product back up under a new listing or a new account. ...